Our client, a residential mortgage company is seeking an experienced and strategic Director of Sales to lead the sales organization. This role is responsible for building and managing a high-performing sales team, executing growth strategies, creating training programs, setting goals, monitoring performance, and ensuring consistent production across all channels. The ideal candidate is a driven sales leader with strong communication skills, analytical ability, and a passion for developing people. Responsibilities: Develop and execute a comprehensive sales strategy aligned with company growth targets. Identify new market opportunities, channels, and partnerships to expand production. Implement processes and best practices that improve efficiency, lead conversion, and closing rates. Recruit, interview, and hire Loan Officers, Branch Managers, and sales support staff. Build a strong pipeline of talent and ensure onboarding success. Establish a positive and accountable sales culture focused on results and teamwork. Design and deliver training programs in sales techniques, product knowledge, compliance, and CRM usage. Provide ongoing mentorship, coaching, and performance development for all sales team members. Ensure that team members understand company products, guidelines, and pricing strategy. Set clear production goals, KPIs, and expectations for individual and team performance. Monitor metrics regularly and hold team members accountable through structured performance reviews. Develop action plans for underperforming staff and growth plans for top producers. Track daily, weekly, and monthly sales numbers and pipeline activity. Prepare detailed performance reports for executive leadership. Use data to identify trends, challenges, and opportunities for improvement. Create a high-energy, competitive, and supportive sales environment. Implement incentive programs, contests, and recognition systems to drive results. Promote teamwork, communication, and a customer-first mindset. Qualifications: 5+ years of sales leadership experience. Proven success managing sales team and driving production growth. Excellent communication, coaching, and leadership skills. Data-driven approach with strong analytical and reporting ability. Experience with CRM systems, LOS platforms, and digital lending tools. Experience scaling a sales team. Background in developing training programs or sales playbooks. Ability to lead both in-office and remote sales teams. Location: Monroe NY Salary: $150K + commissions