A fast-growing consumer brand is seeking a hands-on Shopify DTC Growth Lead to fully own and scale its direct-to-consumer business. This role is fully accountable for revenue, profit, and execution across all DTC marketing channels. The position is execution-heavy and performance-driven, ideal for someone who moves fast, tests aggressively, and owns results end to end. Responsibilities Include: Own and grow the Shopify DTC business with full responsibility for revenue and profit Run all DTC marketing channels including Google Ads, Meta, TikTok, email, SEO, and on-site conversion Own the full funnel from ad to checkout and improve conversion rates Launch, test, scale, or shut down campaigns based on performance Manage agencies and virtual assistants and hold them accountable Build simple reporting focused on sales, profit, and performance Own and improve the DTC tech stack and systems Lead ad creative and copy direction with a performance mindset Ideal Qualifications: 1+ year of hands-on Shopify DTC growth experience (not Amazon or marketplaces) Strong experience with paid ads and funnels Comfortable owning revenue numbers, efficiency targets, and P&L Highly organized, fast-paced, and execution-focused Strong communication and collaboration skills Self-starter mentality; thrives in non-corporate environments Salary : $80k/Year To apply, please send your resume to Jobs@bhirednyc.com