Director of Social Media & TikTok Strategy Howell, NJ – Open to fully remote 120-130k We are hiring a Director of Social Media – TikTok to join our team in Howell, NJ . The Director of Social Media – TikTok will lead TikTok shop growth, launch new brand strategies, manage creators, and oversee sales performance. This role is ideal for someone who has launched brands on TikTok , understands TikTok Shop , and thrives in a fast-moving, startup-style environment. About the Role You will own the full TikTok ecosystem for our consumer product brands, with a primary focus on our flagship fitness and wellness line. This includes overseeing content strategy, creator management, TikTok Shop operations, trend analysis, and team leadership. You will drive growth, increase GMV, and develop repeatable systems for scaling TikTok revenue. This is a full-time , on-site/hybrid/remote position in Howell, NJ. Key Responsibilities Lead TikTok strategy for brand growth, engagement, and TikTok Shop sales Cold-launch and scale brands on TikTok with proven frameworks Oversee 3 direct reports (Affiliate Manager, TikTok Content Strategist, Shop Operations Manager) Manage creator onboarding, communication, and performance tracking Oversee weekly content calendars, trend monitoring, and content performance Drive GMV, optimize creator rewards, and develop scalable sales processes Manage sample inventory logistics for creators and affiliates Collaborate with eCommerce and sales leadership to forecast sales and inventory needs Conduct weekly and monthly performance reviews, analytics, and reporting Build viral content strategies and generate high-impact hashtags each quarter Qualifications 2+ years of hands-on TikTok Shop experience Proven success launching or scaling brands on TikTok (startup experience preferred) Ability to grow follower count, engagement, and viral reach Experience managing creators, influencers, or UGC teams Strong understanding of TikTok algorithms, trends, and social commerce Ability to manage multiple projects independently in a fast-paced environment Experience overseeing small teams or outsourced teams Preferred Qualifications Track record of generating high GMV on TikTok Shop Experience in consumer products, fitness/wellness, DTC, or eCommerce Experience working with offshore or remote teams Strong analytical skills and comfort with performance dashboards Email resumes to: sarah@maiplacement.com