Director of Social Media & TikTok
Director of Social Media & TikTok Strategy
Howell, NJ – Open to fully remote
120-130k
We are hiring a Director of Social Media – TikTok to join our team in Howell, NJ . The Director of Social Media – TikTok will lead TikTok shop growth, launch new brand strategies, manage creators, and oversee sales performance. This role is ideal for someone who has launched brands on TikTok , understands TikTok Shop , and thrives in a fast-moving, startup-style environment.
About the Role
You will own the full TikTok ecosystem for our consumer product brands, with a primary focus on our flagship fitness and wellness line. This includes overseeing content strategy, creator management, TikTok Shop operations, trend analysis, and team leadership. You will drive growth, increase GMV, and develop repeatable systems for scaling TikTok revenue.
This is a full-time , on-site/hybrid/remote position in Howell, NJ.
Key Responsibilities
Lead TikTok strategy for brand growth, engagement, and TikTok Shop sales
Cold-launch and scale brands on TikTok with proven frameworks
Oversee 3 direct reports (Affiliate Manager, TikTok Content Strategist, Shop Operations Manager)
Manage creator onboarding, communication, and performance tracking
Oversee weekly content calendars, trend monitoring, and content performance
Drive GMV, optimize creator rewards, and develop scalable sales processes
Manage sample inventory logistics for creators and affiliates
Collaborate with eCommerce and sales leadership to forecast sales and inventory needs
Conduct weekly and monthly performance reviews, analytics, and reporting
Build viral content strategies and generate high-impact hashtags each quarter
Qualifications
2+ years of hands-on TikTok Shop experience
Proven success launching or scaling brands on TikTok (startup experience preferred)
Ability to grow follower count, engagement, and viral reach
Experience managing creators, influencers, or UGC teams
Strong understanding of TikTok algorithms, trends, and social commerce
Ability to manage multiple projects independently in a fast-paced environment
Experience overseeing small teams or outsourced teams
Preferred Qualifications
Track record of generating high GMV on TikTok Shop
Experience in consumer products, fitness/wellness, DTC, or eCommerce
Experience working with offshore or remote teams
Strong analytical skills and comfort with performance dashboards
Email resumes to: sarah@maiplacement.com
full timecreative